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Specializing in Minor League Baseball Promotions, Tours and Events
Each year over 50 million people attend minor league baseball games at 200 teams in 20 leagues in cities from coast to coast. They are young, active, affluent, educated consumers, many with kids living at home.
Entertainment and Sports International designs and implements marketing and event initiatives that allow brands and companies to easily reach and engage these 50 million consumers in a unique, family environment.
Before ESI there was no single touchpoint to reach all of the teams of minor league baseball with a single phone call. In order to work with multiple teams or leagues, brands had to negotiate individual contracts with each team, a difficult and time consuming process.
Entertainment and Sports International works with all leagues and with both affiliated and independent teams to deliver more teams in more markets, no other organization can make that claim.
Among ESI's most successful projects is the Principal Family Fun Fest, the largest and longest-running touring baseball fan festival in history. Since 2004 The Principal Family Fun Fest has visited over 200 minor league baseball parks and teams, attracting nearly 1.5 million fans and delivering millions of dollars in media and millions more in consumer impressions for a list of blue-chip sponsors which includes; Principal Financial Group, Microsoft Xbox 360, Best Buy, Wrigley's, Days Inn and others.
Although they take place at baseball games, ESI's promotions aren't just sports marketing, they are family marketing in a sports environment designed to make the most of minor league baseball's family focus.
ESI offers a broad array of marketing opportunities on a regional and national basis which includes;
- In-Stadium Promotions
- On-Field Promotions
- Product Sampling and Demonstration
- Season-Long Promotions
- Sponsored Day at the Ball Park
- Hospitality Events
- Internet Promotions
- Media Promotions
- Event Marketing Tours
- Customer Loyalty and CRM Programs
- Cause Related Initiatives
- Outfield Billboard Signage
- Premium Giveaways
- Sweepstakes
- Celebrity Appearances
ESI was created by two sports and entertainment industry veterans who have been integrally involved in the development, production and marketing of some of the sports and entertainment industries' largest properties and events.
In addition to The Principal Family Fun Fest, ESI is currently in pre-production for a number of new properties and tours for 2009 and is offering sponsorship for these new and exciting opportunities including:
Whether you sponsor an existing ESI tour or property or we create a program customized for your company or brand, you can count on ESI as experts in minor league baseball marketing, to have the experience, relationships and expertise to deliver effective, cost-efficient marketing programs.
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